Marketing Limited Capital Resources Term Paper Example | Topics and Well Written Essays - 2500 words

Marketing Limited Capital Resources - Term Paper Example This is about marketing the company products through an efficient distribution channel. Indeed, the associated retailers, whole sellers, distributors, direct selling agents and business partners would personally influence their customers separately so that sales objectives could be accomplished. In simple words, the company’s marketers have to endorse this R&D through effective Push marketing of these tea brands. Promotional techniques such as free sachets, boxes of teabags, free cups of tea at densely populated public places taste, gift hampers etc. should be used to enhance brand awareness and recognition. Sales incentives such as discounts on bulk buying, periodic purchase schemes, commission on additional sales etc. should also be disbursed among distribution channel members so that they would use Push Marketing strategy to attain desired outcomes and accomplish sales targets. Customers will welcome innovated and differentiated tea products in top quality packaging with excellent taste. Once, they become satisfied with the trial or introductory packs, they will start switching from existing tea products to Newfoundland’s Bentley brand. In addition, the satisfying and happy customers will also increase awareness in their social networks, which will, of course, be called ‘marketing for free’. Indeed, the research has shown that peers may influence the buying behavior.   Ã‚   The launch of new tea flavors and seasonal blends may attract new segments, especially, customers from elite, upper – middle and lower – middle households with relatively high purchasing power. Also, consumers from these classes usually do not compromise over taste and quality, convenience, comfort etc. as well as they endorse the new ideas and innovations. The long-run benefits of this strategy in terms of value and relationship building will be higher because this will certainly help increase market share and future expansion.