KATIE'S CUSTOM ENGRAVING LOGOS Case Study Example | Topics and Well Written Essays - 250 words

KATIE'S CUSTOM ENGRAVING LOGOS - Case Study Example The e-commerce business expands the consumer market beyond local. Katie is anticipating a huge opportunity of making money and is quite enthusiastic about establishing this business. Katie determines all costs associated with the establishment of the business. This business is very localized and independent with hardly any competitors or the dominant industry players. Katie considers her financial sources for investment in the business and seeks further knowledge. Her uncle tells her that at 876 images a year, Katie would have a break-even point, though selling 1000 images a year would lend her a substantial profit and payment. Although she is capable of producing over 1000 images a year, yet she is unsure about the size of the market for the custom images as well as the market share she needs to break even. Katie thinks upon the way to determine her venture’s market potential as well as of making a realistic estimation of the market share that results from that