Dissertation Essay Example | Topics and Well Written Essays - 3000 words

Dissertation - Essay Example In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets. High school respondents totaled 58.2% of respondents. 64% of the respondents were currently employed. Internet usage and online shopping Many respondents had Internet experience. 29.6% had more than ten years Internet experience using the internet more than ten years. Those who had experience with online shopping more than once a month reached to 42.9%. Online shopping experience 77% of respondents indicated that they faced no difficulty using the internet. To what extent is the use of the Internet risky 51.9% of respondents thought that the internet is sometimes is risky. 39.7% that argued that the internet is not risky at all. Tesco and Asda direct Respondents who have full experience in Tesco (37.8%) direct were more than those with experience with Asda's (28.1%). The rest of the customers did not have experience with either. Factors that affect customer confidence toward online shopping Factors that affect consumer confidence towards online shopping was limited to seven categories: the impact of demographic factors on consumer confidence, product, price, promotion, distribution and customer service, the impact of technological issues and finally the impact of social issues on customer confidence. ... In general the researcher found that Asda has overtaken Tesco in achieving customer trust. For example: The table above illustrates that Asda provide high readability of accessing details. Around 60 of respondents voted for Asda in readability of information, whereas only 55 of respondents voted for Tesco. 3- Price Respondents gave an equal percentage to Asda and Tesco when asked about who provided the lowest price product. However, a later question had Asda as the high percentage at 73.1%. The researcher designed two similar questions in different styles to reduce sensitivity when answering question. Low price and club card The majority of respondents indicated that low prices are more important to confidence than the club card. 3- Promotion Promotion was considered in relation to the extent it was a nuisance to the consumer. Mobile as an annoying tool came in at the top with 56.2% for Asda and 55.6% for Tesco. Email was the next most annoying tool, accounting for 28.1% with Asda an d 26.1% with Tesco. Finally, the post is the least annoying with Asda and Tesco both at 25%. 4- Delivery and customer service The majority of respondents found the request of payment and delivery information easy. 53% of Asda's customers support the point whereas 15.9% reject it. 49% of Tesco respondents support the point and 12.6% rejected it. The respondents were asked about several factors in delivery service that affect their behavior and confidence toward online shopping. Tesco offers more different method of delivery according to respondents. Asda comes in the top in Charge of delivery. The cost of delivery, as well as the correct and efficient arrival of the product was strongest with Asda. Customer Service As