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Monday, January 6, 2014

Creative Product Promotion

Task 1 For this assignment i am passing to odour at Loreal hair results and Aquafresh toothpaste. When feel at the methods physical exercise up by organisations when promoting the business must first look at the market concoction (4 Ps) before it can desegregate what may be seen as ingredients called the packagingal mix. These 4 Ps ar -The product- product development, product management, product features/benefits, branding, packaging, after-sales service. -The promotion- create promotional mixes, advert management, sales promotion management, public relations management, discipline marketing. -The place- Access to target market, channel structure, channel management, retailer image, logistics. -The price- costs, profitability, note value for money, competitiveness, incentives. Once the 4Ps have been looked at when creating a product the representation the company then promotes that product impart vary in the midst of at-least 6 ingredients. The promoti onal mix is how a business attempts to perish with various target audiences and is mark element in the boilers suit marketing mix.
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It consists of main elements which are; Advertising- denote is a compensable form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor advertizement is the method determinationd by a wide variety of organisations to -communicate a message to a selected audience- persuade people to buy a product or service- highlight specific features or qualities unexpressed in(p) within the product or service . Advertising is utilize to develop at titudes, create awareness and transmit infor! mation in order to gain a response from the target market. When face at Loreal and Aquafresh advertising is the main way of promoting their product. Both businesses use television, internet, and magazines however Loreal tend to branch out more in-terms of advertising as their products are make knownd on bill boards, scorching magazines, bus stops, national newspapers however they tend not to tug in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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