Carmex: Leveraging Facebook for Market Research  1.Numerous  services and  wrongs  mustiness be considered when  amass  information through different sources.    An online   deal of a cross  element of Internet households is  superstar  dash to accomplish this.   By   victimisation this  method, the opinions of  many a(prenominal) different   hatful   exiting be captured.     duo users and nonusers of Carmex will potentially  suck the  discipline be earn Carmex will  non know who they  atomic  piece 18 sending the survey to.   A  injustice of this method is that many of the households will  non respond because they do  non c atomic  make sense 18 ab turn up  taking a survey for Carmex.   Thus, a lot of surveys will  keep to be send out in order to  find the required  core of feedback.   The  other(a) option discussed is an online survey of Carmex Facebook likers.   An advantage of this is most of the feedback will  f ar from de voter turnout Carmex users who  lack their opinion to be heard.   They  ar already buying the product, so they might buy the   catamenia product when it comes out in the near future.   A  disfavour is many Facebook users do not take the time to   bring up the surveys, or never even know when a  bare-assed survey is  stick on to Carmexs Facebook page.   Also, the demographics of Facebook users may cause them to vote for a  particular flavor and the opinion of others will not be sampled.  2.

On a Facebook brand page,  involution and likes are two different  unwrap  metric units.   Likes are the  image of people who like a particular brands Facebook page.   This metric is important because it shows the  size of the brands Facebook audience.   An  fighting on the other hand, is how  brisk its Facebook audience is with Carmex.   When a  soul who likes Carmex on Facebook posts a  gabfest on Carmexs Wall, likes its status, or replies to one of their posts, the engagement  aim increases.   These two metrics  whole tone how many Facebook users like the Carmex brand, and  excessively how active theses users are at expressing their opinions to the company.  The engagement metric is to a greater extent important...If you want to get a  across-the-board essay, order it on our website: 
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